My client, a 3rd generation Butter & Ghee vendor’s ambitious project to expand their business to online. And market their products via e-commerce.

Besides the web development challenge, the real test was to transform their old identity into brand a new identity without losing the old factors on the logo like colors and few graphic elements. I re-worked on extensively the ganapathy/elephant face to minimalist one and brought in to the logo. Complemented with a subtle typography.

Though their primary products were butter & ghee, they were also offering food mixes, instant foods & snacks, traditional cooking powders, wide variety of south indian pickles. Nearly 120+ products which were to be listed on the website. Additionally upload images along with variant prices for each product. I have used WooCommerce with WordPress for shop development. And integrated PayU Money for payment gateway.